Selling Guide

1) Sales Valuation

When you decide to sell your property, booking a valuation is an important first step. One of our experienced valuers will assess your property while taking into account your circumstances, requirements and desired timescales.

Asking prices can be affected by many factors, and our advice will be based on relevant market data, recent comparable property transactions, the condition of your property and prevailing market conditions.

Book your valuation here

2) Selecting an Estate Agent

Choosing the right estate agent can make a significant difference to your selling experience. At Keys2 Estate Agency, our aim is to provide a proactive, professional service from valuation through to completion.

Our team will work to promote your property effectively, generate strong buyer interest and help you achieve the best possible price while taking your individual circumstances into account.

3) Obtain an Energy Performance Certificate

In most cases, a valid Energy Performance Certificate (EPC) is required when selling a property. An EPC provides information about the property’s energy efficiency and typical energy costs, as well as recommendations for improving its performance.

If your property does not already have a valid EPC, this should be arranged as part of preparing the property for sale.

4) Instructing a Solicitor

Choosing an experienced and diligent conveyancing solicitor can help ensure that the legal process progresses as efficiently as possible.

Your solicitor will guide you through the conveyancing process, explain the legal terminology involved and answer any questions you may have throughout the transaction.

5) Presenting Your Property

Presentation is very important, and first impressions count. Where possible, ensure that your home is clean, tidy and well presented both inside and out.

It can also be worthwhile decluttering the property to create a greater sense of space. Try to view your property from the perspective of a potential buyer, as there may be simple improvements that could make it even more appealing.

6) Marketing Your Property

At Keys2 Estate Agency, we aim to provide your property with strong marketing exposure across a range of digital channels and property platforms.

Our website provides prospective buyers with an easy way to discover available properties and make enquiries. New properties can also be promoted directly to suitable registered buyers through channels such as email and SMS.

Our Property Consultants can match properties with buyers whose requirements align with your home, helping to generate relevant enquiries as quickly as possible.

Traditional marketing methods can also remain highly effective. Where appropriate, a For Sale board can provide valuable local exposure and generate additional enquiries.

The wider and more effectively your property is presented to the market, the greater the opportunity to generate interest and receive suitable offers.

7) Accompanied Viewings

Prospective buyers can be accompanied during scheduled viewings by one of our Property Consultants, who will be able to highlight the features and benefits of your property and the surrounding area.

Where necessary, we can also liaise with tenants in residence or arrange suitable access for vacant properties.

We aim to make the viewing process as straightforward and convenient as possible for both sellers and prospective buyers.

8) Receiving an Offer

All offers will be communicated to you promptly and confirmed in writing. We will also seek relevant information from prospective buyers to help establish their position and ability to proceed.

This may include confirming mortgage arrangements, requesting evidence of a deposit or proof of funds, and carrying out appropriate identity and anti-money-laundering checks in accordance with current legal requirements.

Where a purchaser has a dependent property sale, we will also seek information about their chain and its readiness to proceed.

If multiple offers are received, we will discuss the options with you and provide guidance to help you make an informed decision. Throughout the process, we will act in your best interests and aim to achieve the strongest possible outcome.

9) Offer Agreed

Once an offer has been accepted and the relevant information has been confirmed, a memorandum of sale will normally be issued detailing the parties involved in the transaction.

The buyer will begin arranging any required finance, surveys and legal work, while your solicitor will prepare the necessary documentation relating to the sale.

The buyer’s solicitor will review the contract documentation, raise any necessary enquiries and carry out the appropriate searches.

Throughout the conveyancing process, our team will liaise with the parties involved to help keep the transaction progressing and ensure that you remain informed.

10) Exchanging Contracts

Once the necessary legal work has been completed, the buyer has their funding arrangements in place and both parties are ready to proceed, solicitors can arrange the formal exchange of contracts.

At this stage, the sale becomes legally binding and an agreed completion date is confirmed.

11) Organise Your Move

There is often a period of time between exchange of contracts and completion. If you haven’t already done so, this is the time to finalise your packing and removals, notify relevant organisations of your change of address and arrange any required changes to utilities or services.

On completion day, ownership of the property transfers to the buyer, so it is important to allow enough time to fully vacate the property.

12) Completion

On completion day, the remaining purchase funds are transferred through the solicitors.

Once your solicitor confirms that completion has taken place, legal ownership of the property transfers to the buyer and any keys held by Keys2 Estate Agency can be released to them.

13) Charges

If you’re considering selling your property, Keys2 Estate Agency can help.

For further information about our services and charges, call us on 0207 000 0000, email info@keys2.io, or visit our website.